Facebook Graph Search to Promote your Business

 

Each and every manufacturer is trying to take maximum advantage of the modern technology and promote their business or product, as a result of this they are in constant search of different techniques which can bring their service or product to the notice of the customers. Search Engine Optimization is the latest technique that can be used to make your website appear on the first page of the search result. However, the search result may not be appropriate always as the properly optimized page will be displayed first. Nowadays, social networking websites are also playing a vital role in promoting the business as they can come up with new results that are based on the number of human activities.

Facebook has launched a new semantic search feature dubbed Facebook Graph Search in January 2013 to help the manufacturers to improve the visibility of the page in order to promote their business and this new search tool is believed to bring a remarkable change in the way the online customers search as it can drastically pull out the result for search queries like never before and provide more personal results, by just using your facebook friends as filters. The Graph search displays the result based on data search and search engine results. The results are made more useful as this search engine algorithm uses the information in the network of friends of each user and the additional information/results are made available by the Bing, search engine of Microsoft. Facebook itself has revealed some tips for the marketers to make their search effective.

Top Tips to make maximum advantage of the Graph Search tool

1.  Increase your visibility by creating a branded page in Facebook:  Facebook is used by individuals, groups or marketers for different purposes, including the promotion of their business, social and political aims.  Having a branded Facebook Page will enable the graph search to spot out your business by increasing the chances of you been seen easily and the users can gather as much information as possible fast. So the first step, be practical and create a page today as soon as possible, if do not have one.
2.   Build a good fan base: Facebook itself has revealed the secret based on which their new tool is working and the marketers are trying their level best to get so maximum quality likes for the page as it is the factor on which the entire search is based. Promote your friends, relatives, customers or visitors to your page to like your page so that you will be easily picked by the graph search.
3. Customize the vanity URL: Your brand page must contain almost all information about you or your business you wish to be shared on the network. The vanity URL of the page must match your business name so that it will be easy to discover you.
4. Be updated and engage your visitors: Make all the necessary things to increase the engagement level of the users in your page. For this you need to have an idea of the various factors that can drive them in and make them engaged. You can offer discounts, conduct contests etc to enhance the activity of the user as well as the page.
5. Status update: Make sure that both the physical address and the page address are the same. Keep your status updated with the recent changes in the keyword as the additional information for the graph search is provided by Bing which takes into account SEO techniques.

Best web 2.0 sites and SEO tactics for your business

The advancement in technology has altered the way of approach of people towards internet. This change was realized by the prologue of web 2.0 during 1999. The web 2.0 websites creates a virtual environment in which the users are free to interact and engage in activities without any limitations unlike in the static pages. Like any other hi-tech advancement internet technology, the web 2.0 has gained a wide acceptance among the internet users word wide. The unmatched features in this new advancement give birth to a lot for the best web 2.0s into being.  In the world of web 2.0, the web pages are no more just text and graphics with so many interaction techniques which has made it gain so much popularity among even the common men.

 

There are a lot of web 2.0 websites which offer different kinds of programs, some web 2.0 sites lets the user to tag the site they like while others offer even better things like personalizing their photos with the background they choose and editing it according to their tastes. You can’t list the entire features offered by the web 2.0 sites over here.

The web 2.0 sites are widely used for business ideas as they are a great way to put on more exposure and traffic to your site. This is made possible by using the web 2.0 SEO tactics.  However informative or impressive may be the content of your site, but still fail to attract the visitors since your site has fail short to find a good place in the search result. This is because your site is having poor page ranking. It is quite difficult for a new website to be found on search engines without some kind of link building.Back links are a valid part of a successful SEO campaign but where do you get these links are very important.

Links must be natural and organic. The most important thing is they must be relevant to the content. An irrelevant link will not bring any good to the site rather than consuming the space. So make sure that the links are good and worthy enough to make the traffic. They must be made to increase the ranking by good means and not get a place by just manipulating the search engine results.

 If you find it hard to improve the ranking you can contact a professional who will help you to get your website into the top of the search in the right order by effectively carrying out the SEO process taking maximum benefit of the traffic. If you wish to get a high rank for keywords within the famous search engines like Google, yahoo etc then, it is becomes so vital that the information or content you provide are well ordered  in structure and easy to understand language.

 

Link building is not the only way to increase the traffic which in turn will help in the promotion of the site. It doesn’t mean that the SEO pattern has changed a lot but it has undergone some tweaks. Practice of the use of proper keywords, Meta tags, quality content and building of worthy and content relevant back links still remain the main steps in SEO. Build quality back links using white hat methods.

What is Web 2.0 Contextual Backlinks and How to Get it?

All are after contextual backlinks without knowing the fact that they were present there from the beginning. Many wonder what these are. If you are a tech savvy it is sure that you will try to find it out by searching the net but the results make you scratch your head as the result displayed will about websites that offer contextual backlink building for different rates.  A contextual back link is a very confusing to explain but in simple words it mean link within a text.

 People are searching in the internet for some answers to the questions that haunts then or for just to get a new start for their business. Even though the search engines are much sophisticated, they can’t distinguish the relevance of a site as a human does. With the modern tools and applications incorporated in it they can just recognize what the site is all about and how it may be useful to its searchers.

 SEO can be a scary and confusing one if you are not used to it. All SEO work revolves around content and keyword phrases. A link inside a keyword may not appear as a good backlink. It is better to associate the page with you are linking to the selected keywords. Web 2.0 contextual backlinks is sure to increase the traffic but needs much effort and time. It is hard job as not all blog support HTML usage which gives you a chance to build links into your posted text. All that you can do is write articles, which is purely man written, post comments, blogs and organize the press releases relevant to your content so that you can link them around it.

The high quality relevant web 2.0 content can be a magnet for more people to the site increasing the traffic. There must be an inter linking between the related contents as it increases the ranking. The site must be SEO friendly and well structured to be listed in the top ranks. Link building will also help you to get high ranks.

Hyper link is a way of citation which people use to navigate from one site to another as it is listed in the current site in which you are in. One of the stronger and helpful ways for SEO and link building is one way backlinks.  One way backlinks are similar to hyper links which lead from one page to another but does not link it back to the home page.

Reciprocal linking is the way on which both the web pages are linked together and it is not recommend by Google as it creates spam. By making some directory submissions, blog posts or articles writing can help you build links that will point to your websites. If you go for directory submission always do it pages that has a high page rank and that is relevant than going for some bad sites which in turn decreases your chances of being visible.