Facebook Graph Search to Promote your Business

 

Each and every manufacturer is trying to take maximum advantage of the modern technology and promote their business or product, as a result of this they are in constant search of different techniques which can bring their service or product to the notice of the customers. Search Engine Optimization is the latest technique that can be used to make your website appear on the first page of the search result. However, the search result may not be appropriate always as the properly optimized page will be displayed first. Nowadays, social networking websites are also playing a vital role in promoting the business as they can come up with new results that are based on the number of human activities.

Facebook has launched a new semantic search feature dubbed Facebook Graph Search in January 2013 to help the manufacturers to improve the visibility of the page in order to promote their business and this new search tool is believed to bring a remarkable change in the way the online customers search as it can drastically pull out the result for search queries like never before and provide more personal results, by just using your facebook friends as filters. The Graph search displays the result based on data search and search engine results. The results are made more useful as this search engine algorithm uses the information in the network of friends of each user and the additional information/results are made available by the Bing, search engine of Microsoft. Facebook itself has revealed some tips for the marketers to make their search effective.

Top Tips to make maximum advantage of the Graph Search tool

1.  Increase your visibility by creating a branded page in Facebook:  Facebook is used by individuals, groups or marketers for different purposes, including the promotion of their business, social and political aims.  Having a branded Facebook Page will enable the graph search to spot out your business by increasing the chances of you been seen easily and the users can gather as much information as possible fast. So the first step, be practical and create a page today as soon as possible, if do not have one.
2.   Build a good fan base: Facebook itself has revealed the secret based on which their new tool is working and the marketers are trying their level best to get so maximum quality likes for the page as it is the factor on which the entire search is based. Promote your friends, relatives, customers or visitors to your page to like your page so that you will be easily picked by the graph search.
3. Customize the vanity URL: Your brand page must contain almost all information about you or your business you wish to be shared on the network. The vanity URL of the page must match your business name so that it will be easy to discover you.
4. Be updated and engage your visitors: Make all the necessary things to increase the engagement level of the users in your page. For this you need to have an idea of the various factors that can drive them in and make them engaged. You can offer discounts, conduct contests etc to enhance the activity of the user as well as the page.
5. Status update: Make sure that both the physical address and the page address are the same. Keep your status updated with the recent changes in the keyword as the additional information for the graph search is provided by Bing which takes into account SEO techniques.

Facts about Web 2.0 Site Creation and Post

 

 

The network of networks i.e. the internet has undergone a new and revolutionary change by the end of 1999. Till that day it was just meant to connect people and they have to be satisfied with the read only property. The regular users were only allowed to read the information from the website which was too mind-numbing. Today, people use interactive programs like chat to communicate with others which helps them to know everything they needed at the same time they produce the query. The web 2.0 came with this remarkable change in the web. It is used in almost all fields and has improved a great deal in increasing the business turn over by using this new technique.

In the beginning, the web 2.0 used programming languages like AJAX, JavaScript and other XML applications that allowed the user to create websites which could be used as a medium for the interaction of readers. This web 2.0 site creation was considered as a leap towards its actual goal.

The web 2.0 creations has made it possible for the amateur web developers and writers to create and host websites by their own which are more reliable than the customary one. With this, you are able to contribute more to your websites by letting others also take part in your discussions or forums. The web 2.0 post is of high potential and opens endless opportunity for both the customer and the producer of the post providing two way and instant communication expecting that they provide with the right info at the right time.

Every one posts ad in classified sites to sell their products but a web 2.0 post of high quality is sure to attract more people compared to an ordinary one as most people prefer active interaction than a passive one. They are making the consumer to actively engage in the content, while they may be busy watching TV or speaking to someone over phone. The web 2.0 creation with back links and quality links are of great demand and ranks high in Google search engines as they provide priority to the key words used in that site.

You can attract more people by designing logos or uploading pictures that suits best for your need. You can either provide a link to the social networking or video sites which will indeed be a bonus point to the site. The inclusion of worthy links related to your business will also account to the rank they make. It has proved to be a new way to treat the customers. With all these, the web 2.0 has actually connected the people to one another through the web.

It is believed that the internet will witness more revolutionary changes with the invention of more technologies and gadgets. Like the web 1.0 is replace by web 2.0. Many expect that very soon this web 2.0 will also be replaced by some more fascinating and wonderful changes in the World Wide Web.

 

 

 

Useful Blog Link Building Techniques

The entire world is after internet. They need it for shopping, marketing and even for entertainment. Creating blogs for personal as well as business purposes has changed the trend of using internet as a strong marketing tool. Blogs are places where the business men can get more exposure learn more strategies, get to know their customers more close and their needs. With the evolution of web 2.0 blog the customer service has reached new limits.

Links serve as votes as they give an idea of the opinion and popularity about the page. SEO professionals attribute a large portion of search engine algorithms for link based factors despite the fact that links doesn’t mean everything to SEO terminology. Trust worthy sites get link from other trust worthy and relevant sites which in turn increase the popularity and the spam ones receive less.

Web 2.0 blogs has become the most powerful tool of online business men as they can gain more by either spending some money or time. Links will always be valuable for attracting traffic that is why the web 2.0 blogs are also after blog link building which increases the rank. There are different ways in which you can increase the traffic and one way is to get quality links from good authority blogs or editorial blogs.

The quality and relevance of the content, the number of links increases the number of people visiting your site.  That is why the link building has gained much importance. Links must be built following the white hat strategies and not just to manipulate the search engine result.  There are a number of ways by which you can increase the traffic to your site. Let us discuss some of them in brief which will be useful to the beginners as they may be wondering how to begin and from where to go.

Make frequent guest posts related to your niche and get more readers who are ready to move from one blog to another to read your post. Write in an attractive manner and easy to understand language. Engage the readers and invite them to for discussions, ensure their active participation and never miss a chance to encourage them to do so. All the responses must be time bound and relevant. When you post a good quality content make sure that it is easy to share and many people like to share the content which has cast an influence on them and it can increase the visibility of your site. Share all the relevant contents that are useful to other and they will be useful to you by promoting your blog. You can also give testimonials or reviews to the products you are using but all must be true, well written and at the same time must prove beneficial to both the producer and the consumer. Distribution of optimized news with a link back to your site can also bring traffic to your site.  Keep in mind that all the post must be SEO friendly.