Facebook Graph Search to Promote your Business

 

Each and every manufacturer is trying to take maximum advantage of the modern technology and promote their business or product, as a result of this they are in constant search of different techniques which can bring their service or product to the notice of the customers. Search Engine Optimization is the latest technique that can be used to make your website appear on the first page of the search result. However, the search result may not be appropriate always as the properly optimized page will be displayed first. Nowadays, social networking websites are also playing a vital role in promoting the business as they can come up with new results that are based on the number of human activities.

Facebook has launched a new semantic search feature dubbed Facebook Graph Search in January 2013 to help the manufacturers to improve the visibility of the page in order to promote their business and this new search tool is believed to bring a remarkable change in the way the online customers search as it can drastically pull out the result for search queries like never before and provide more personal results, by just using your facebook friends as filters. The Graph search displays the result based on data search and search engine results. The results are made more useful as this search engine algorithm uses the information in the network of friends of each user and the additional information/results are made available by the Bing, search engine of Microsoft. Facebook itself has revealed some tips for the marketers to make their search effective.

Top Tips to make maximum advantage of the Graph Search tool

1.  Increase your visibility by creating a branded page in Facebook:  Facebook is used by individuals, groups or marketers for different purposes, including the promotion of their business, social and political aims.  Having a branded Facebook Page will enable the graph search to spot out your business by increasing the chances of you been seen easily and the users can gather as much information as possible fast. So the first step, be practical and create a page today as soon as possible, if do not have one.
2.   Build a good fan base: Facebook itself has revealed the secret based on which their new tool is working and the marketers are trying their level best to get so maximum quality likes for the page as it is the factor on which the entire search is based. Promote your friends, relatives, customers or visitors to your page to like your page so that you will be easily picked by the graph search.
3. Customize the vanity URL: Your brand page must contain almost all information about you or your business you wish to be shared on the network. The vanity URL of the page must match your business name so that it will be easy to discover you.
4. Be updated and engage your visitors: Make all the necessary things to increase the engagement level of the users in your page. For this you need to have an idea of the various factors that can drive them in and make them engaged. You can offer discounts, conduct contests etc to enhance the activity of the user as well as the page.
5. Status update: Make sure that both the physical address and the page address are the same. Keep your status updated with the recent changes in the keyword as the additional information for the graph search is provided by Bing which takes into account SEO techniques.

How Web 2.0 Links can Help Web 2.0 SEO

Web 2.0 can be considered as the second generation of World Wide Web to facilitate more communication or interactive with much accurate and service information. Blogs, Social networking sites, video sharing sites are best examples for Web 2.0 sites. The web 2.0 can be considered as the new class of sites that are formed by user generated content and gives the amateur writers and web developers to be a star by creating websites of high traffic

 Web 2.0 sites can be defined as a micro site or mini sites, which serve as a platform which has more control over their data and are separated from your main website. The web developers increase the traffic by creating mini sites that publish your content and directs the readers to the main site. The quality links in these mini sites makes it search engine optimized. The Web 2.0 sites focuses on reliability, readability, inter-operability and usability making the website more SEO and user friendly.

 Preferably you want your web site to be more accessible and displayed somewhere on the first three pages of search results. It is a fact that most people will look up to first three pages and the chance for them to go beyond is very less. The SEO (Search Engine Optimization) is a science or techniques that help to attracts more number of visitors to your website by improving its ranking. The best search engine ranking is achieved by customizing the elements of the website.

 To improve search engine ranking, you have to be well aware of the design strategies of your website. Both the internal and external elements must be arranged, tactically handled and carried out so that the finest outcome can be obtained. The web 2.0 links helps you to get quality back links to your site.  If you have full control over the unique content of your website, then web 2.0 site makes it possible to make remarkable changes in the structure of the site.

  The current situation uses a combination of web 2.0 properties and SEO techniques. With the web 2.0 SEO techniques you can over run Google’s search strategies and occupy the first place in the search result. There are a number of ways with which you can attain this goal. Google not only checks about your updating and communication but also looks for the back links which show the way to the searched keywords. An easy way to do this is by using Web 2.0 site which uses photos, videos and audios. This is one of the reasons why the social networking websites appear first in the search result.

 It will be better for you to hire a well established Web 2.0 SEO team that have trained professionals with good experience in sorting out the sites that have a high page rank and can place back links to your web site. This will not only increase traffic to your site but also increase the page ranking of your site on all well known search engines including Google.