Tips to Make Your eCommerce Website Design Pleasing
The ever-changing technology has greatly influenced the way, people buy and sell things. Now, people extensively depend on internet to carry out their daily task, including shopping. This is one of the main reasons behind the rapid growth of E-commerce websites. There are several factors that determine the success of an E-commerce website, and the design of the website casts a great impact on the customers. No matter, how much quantity of items you include in the website, people will not bother even to have a look, if the user interface is complicated. It doesn’t mean that you need to sacrifice a good eCommerce website design for increasing the sales rate.
An enhanced knowledge about the eCommerce website design will help you to design the website in such a way that it will enable you to create a positive user experience. The first and foremost thing you have to keep in mind while designating an e-commerce site to sell your products online is that, everything should be kept very simple and well organized. The website must be properly optimized and must have appealing visuals to attract customers.
As per the expert’s opinion, unlike any other website design, the design of the eCommerce website highly influences the conversion rate and sales. The eCommerce website design plays a vital role in building up the trust of visitors and convert them into leads, and finally to potential buyers, thereby increasing the revenue.
Here are some tips to follow while designing an eCommerce website.
A pleasing design counts: It is always advised not to spend much time for designing. Now-a-days, a website with clunky navigation systems and overcrowded hyperlinks are less preferred by people. You can use a simple, stunning and easy to navigate design that is appealing to customers.
Loading Speed: As per the statistics, majority of the people do not wait for long to get the page loaded. To enable fast loading, you can use simple designs, and optimized images. Avoid unnecessary and bulky animations, which consumes much time for getting loaded.
Content is the king: There is no point in adding a number of items to your website without proper description. The lack of detailed and engaging information about the products is sure to keep the customers away from your website. A website with less number of visitors drives less traffic, thereby reducing the chances of your website to be listed by the search engines.
Inclusion of product images: It is a well known fact that most of the customers believe what they see, so if you want to sell your product online, it is very important to provide multiple high resolution images of the product, so that the customer can have a better idea about its size, shape and other physical details. It also gives the customer a feeling that they are selecting it directly from a physical store.
Increasing conversion rate: A timely and proper analysis of the traffic and the conversion rate of the website will help to improve the eCommerce website design. The buying process must be kept as simple as possible and the forms must not ask for the personal details of the customers. The customer visiting the website should be provided with all the payment options such as, cash on delivery, credit card, debit card and other online payment methods, as different customers may have different options. The clear visitor paths will enable you to convert the visitors to valuable leads and finally to potential buyers.
Testing each and every aspect of the design from headline to buttons will help you to include intuitive steps to increase the performance as well as the conversion rate. A strong responsive design with a conversion goal is sure to bring in good revenue for you, quickly.